.Dear Visitors, Search Engine Optimization Pros, and Digital Marketing professionals,.Hello there, I'm Jenise. I have actually gone to the SEJ controls for 15 years, with Loren Baker and also Brent Csutoras at my side as large number proprietors and also running partners.Yesterday, I awakened to a significant part of updates: search engine optimisation information publisher Online search engine Property was actually purchased by advertising tool provider Semrush.There's an elephant in the space, so allow's begin certainly there.What happens when a sizable hunt marketing market player purchases a prominent media outlet paid attention to the search advertising business?Will the author's coverage remain objective and agnostic? Will its own reliable quick guides include the width as well as depth of devices and systems and solutions available -- several of which reside in direct competition with Semrush?What occurs to Online search engine Land's mounds and also mounds of existing content -- write-ups, white colored documents, digital books, videos-- that describe Semrush rivals (umm, not to mention their links)?What regarding legitimate point of views coming from respected authors that operate contrarily to the brand new corporate gathering lines somehow? Will those voices still be published, amplified, priced quote on SEL? Or even weakened, or perhaps quashed?Numerous questions.Neighborhood responses, up until now, have been either of a favorable, congratulatory nature or else focused on problems of prejudice.Screenshot coming from LinkedIn, October 2024.Screenshot from LinkedIn, Oct 2024.Screenshot coming from X (Twitter), Oct 2024.Screenshot from LinkedIn, Oct 2024.Screenshot from X (Twitter), Oct 2024.Screenshot from X (Twitter), October 2024.SEL and Semrush both have been active in answering on social networks, saying again that:." Our strategy is to continue to continue to be private and also unprejudiced. Our objective is to give quality knowledge as we regularly possess.".I perform believe that these are their purposes for the existing editorial staff, meanwhile.I wonder to observe whether this independence will stand the exam of your time, after the dust has cleared up and the headlines of the purchase is lining our digital bird crates.I'm interested in determining if SEL's editorial liberty will stand the examination of investor enthusiasms in an NYSE-traded company that made $305 million in earnings in 2015. I think our team are going to require to hang around as well as observe.Here's Where Internet search engine Publication Stands.As being one of the final individual publishers in the SEO market, SEJ stays bootstrapped and unbossed.No one pulls SEJ's strings, controls our backlinks, our protection, or our message.That corrects. SEJ is actually the honey badger of search engine optimization writing: We disclose what our company yearn for, when our experts wish, exactly how we want.SEJ is actually still devoted to reporting the honest truth (properly, the reality up until points alter along with the formulas) concerning what is actually happening in s.e.o and also advertising.SEJ is actually still committed to delivering impartial learning and finest methods for our visitors.A.k.a. service customarily here at SEJ.Who Is Online Search Engine Publication Anyways?Our staff of 26 individuals all over the world is actually composed of writers, editors, professionals, technologists, the back workplace that keep points operating easily, purchases operations. They create me so glad, if I may boast a little bit of.Our experts urge transparency, testing, responsibility. Our experts do not accept workplace national politics or even poisonous behavior. I love to presume we're dense. Our company discuss, we cuss, we amuse one another along with crazy memes. We have actually chuckled with each other as well as burst into tears with each other.Most essentially, when the sh * strikes the follower, our company gather. Our team rally. Our team receive rough. Repeatedly. I ask the crew to attempt once again, to improve, to keep understanding-- as well as they do it. And also is when you recognize you possess an A-Team on your hands.That is actually the whole lineup. SEJ has no real estate investors. No corporate overlords. And we wish it this way.Our self-reliance has been actually challenging sometimes. It will be nice to possess a company Daddy Warbucks that can easily "darken the skies along with people," as one of my beloved professionals ased if to claim.Therefore it does offer me stop briefly when a rival author is actually currently supported through a multi-national business with over 1,000 staff members. That's a significant amount of resources, firepower, as well as reach out to.Yet for many years, SEJ's independence has actually guaranteed our staff's capability to give one hundred% unprejudiced journalism and learning for the hunt advertising and marketing neighborhood.We do what we desire. As well as this is what I have faith in: That our readers, our marketers, our neighborhood is going to give what our company require to be a tough David to this brand-new Goliath.I accept your opinions, responses, and tips to create Online search engine Diary what the hunt advertising community needs it to be now. Leave me a notification listed here, and I vow to respond.Jenise Uehara.CHIEF EXECUTIVE OFFICER, Internet Search Engine Journal.Featured Image: Tanveer Anjum Towsif/Shutterstock.